This DVD is entitled The Sale and has a bonus section called the 25 points of selling.  You will learn the fine points of what a double bind is, the ham sandwhich tecnique and lots more, which will teach you how to become a star sales person -  for memberships.  These DVDs are also perfect for training your staff at sales meetings or staff meetings.  This DVD is worth its weight in gold, we assure you, as you will learn a lot and hopefully realize that the reason many instructors do not sell annual memberships is because of the fact they just have never been taught how to sell.  Well now there is no more excuse for not selling annual memberships, because you will have all the key points.